Brett Ratner appears to have determined the value of ten week VOD head start: $60 to see Tower Heist three weeks after it is released to theaters -- which I guess is two weeks after it gets pulled from theaters. Well, it's just a test in three markets, but... um, $60.
Now, despite this test being designed to fail, Cinemark is still protesting the attempt to nude open the door leading to same-day release to theater, video and PPV. Anyway: http://www.deadline.com/2011/10/uni-comcast-testing-tower-heist-at-59-99/ http://www.deadline.com/2011/10/cinemark-threatens-boycott-of-universals-tower-heist-over-vod-experiment/ http://www.deadline.com/2011/10/latest-trailer-tower-heist-worth-59-99/ -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
