On Sun, Oct 16, 2011 at 1:11 AM, JW <[email protected]> wrote: > Netflix' biggest mistake was making their business model more > important than their customers. The market is shifting from discs to > streaming, and they need to position themselves accordingly, but they > have to do it in a way that doesn't leave customers shaking their > heads or, worse, cancelling. Netflix could have found a way to sell > the price increase, or they could have found a way to convince their > subscribers that splitting discs and streaming would improve their > viewing experience, but the way they did both at once felt like they > were just passing their panic along. > > If you want to watch "Saving Grace", maybe you'd like to see it > streaming, maybe you'll settle for watching it on DVD if a stream's > not available, or maybe the DVD is your medium of choice. Netflix was > the obvious source in any of those cases. If they want to give up that > position so they can cut be just another stream provider, that's their > privilege, but people who want to see "Saving Grace" will find it > somewhere. >
My view is that it is too soon to tell if it was a mistake. They are not trying to be just another streaming service, they are trying to be the main streaming service. If they are successful, their customers will come (as a company they have a pretty good record of customer service - great if they are just compared to cable/satellite companies). If they are able to achieve the position they are aiming for, the problems of this summer will be a blip; if they are not able to achieve it, then it won't matter how much customer loyalty they have, they will not be around very long. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
