On Fri, Nov 4, 2011 at 9:50 AM, Tom Wolper <[email protected]> wrote:
> NBC is having a rough fall. > > The network is down 11 percent in the ratings, while its rival > networks gain or hold steady. It is the only network already to have > canceled two shows this season. And, according to Comcast earnings > released Wednesday, its third-quarter ad revenue is flat. > > Which would make this feel like panic time -- if NBC's strategy mostly > depended on fall. But the network insists that it does not. > > > http://www.thewrap.com/tv/article/losing-fall-ratings-game-nbc-changes-rules-32383 > I think this is the money quote: ""Remember this is a company that not that long ago was willing to stick Jay Leno in a roadblock at 10 o'clock five nights a week," said Craig Moffett, a senior analyst for Bernstein Research. "That was as close as a sign of capitulation as you're gonna get. Comcast is still trying to undo the damage that was done during a long period of under-investment." Also, as noted in the piece, they are banking heavily on having the Super Bowl this year, which is supposed to be one of the things that justifies the huge (huge) cost of the SNF package. If the goal is to gain ground on ABC, then one of their biggest hopes for making progress on that is the fact that they have a spot in the Super Bowl rotation, and ABC does not. I guess they are using it to pump round two of The Voice, but no doubt they will want to use it to hype whatever other programs they have the most hope for during February sweeps. If they are closer to ABC in February than they are this November, that will be a good indicator of being on the right track (albeit, the very start of that track). -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
