Last night (Monday) there was an interesting head-to-head competition
between two news magazine interviews at the 10:00 hour – Diane Sawyer
interviewing  Congresswoman Gabrielle Giffords and her astronaut husband on
ABC, and Bob Costas interview with accused serial child rapist and former
heir apparent to Penn State Head Football coach Joe Paterno, Jerry Sandusky
on NBC (the Brian Williams show).



The interviews themselves were each stunning and riveting in their own way.
I am not a “happy news” kind of guy, and detest the cloying, sentimental
style often used by Sawyer (who is not done any favors by my HD TV, the
first time I have taken a good look at her on it since I got the set and
the service this summer). But the Giffords story of survival and recovery
from a devastating assault on her brain is so fascinating and (I admit)
inspiring that it was not completely ruined even by Sawyer. I am also not
the kind of rah-rah optimist that Giffords and Kelly obviously are, and I
stop short of attributing her progress to that, but as someone who has
worked on rehab wards very closely with very seriously brain injured
patients (only a few gun shot victims, but a hell of a lot of helmet-less
motorcycle accidents) I have been just riveted by her story since the
beginning.



If only an interviewer as professional and confident as Bob Costas had
handled the “Gabby and Mark” story. Costas, who I have always been a big
fan of, though have also disagreed with his handling of a few key stories
(steroids in baseball, NBC’s Olympic coverage in China) was in rare form
Monday night. He had been scheduled (and NBC had been heavily promoting) to
interview Sandusky’s lawyer, when 20 minutes before the interview the
lawyer offered him a chance to interview Sandusky himself, over the phone
(no holds barred). With very little time to prepare for this new and in
many ways much more challenging assignment, Costas easily hit a home run.
He asked clear, concise questions about all of the important issues,
allowed Sandusky to answer and tell his story, but did not allow him to
filibuster. While making it clear that some of the questions were
uncomfortable, he did not flinch, but, as importantly to me, did not adopt
a faux and theatrically excessive stance of moral superiority or judgment.
So many TV “journalists” are more concerned about channeling the moral
outrage of what they perceive the majority of their viewers to be feeling
that they take the focus off the interview subject, and switch it to
themselves.  All we got from Costas was a competent and professional
interview with the man at the heart of the biggest scandal in the history
of College Football, and alleged rapist of at least 8, and apparently more,
young boys. I am not a lawyer, but I am stunned Sandusky was allowed to do
this. There were moments in the interview that, even in the face of his
denial of the main charges, will undermine any attempt he may later make to
defend himself at trial. I wonder if the thought was that the tape of this
interview might someday be played at trial and allow Sandusky to get his
own story in front of the jury without having to testify. As good a job as
Costas did, he was not cross-examining a witness under oath, and I guess a
lawyer might take the calculated gamble that whatever he said on NBC would
be less harmful than what he might say under a grueling, adversarial cross
examination.



As to the network competition, it was not even close. Rock Center, with a
1.1 in the demo and 3.87M total viewers (that move to Wed can’t come too
soon) got crushed by the special 20-20 with Sawyer, which pulled a 2.4 and
12.39M (these are the corrected, final numbers as per tvbtn, not the
earlier numbers still trumpeted on the ABC website that has Sawyer with a
2.8 in the demo). Sawyer actually did just as well as the first run Castle
did in the same slot last week (2.4/ 11.07M); Rock Center did a little
better than they did last week (1.0/3.46M).


I guess a lot of this has to do with the sorry state of NBC and the
relative upswing of ABC, but I guess a lot also has to do with people like
the feel-good story over the feel-gross story. I wish that Costas' more
professional style would be the kind of thing that would get rewarded with
ratings, but obviously the cloying style is so common because it is so
popular.

-- 
TV or Not TV .... The Smartest (TV) People!
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