On Mon, Feb 6, 2012 at 12:49 AM, David Bruggeman <[email protected]> wrote: > But he's on tonight. The show's been in Indianapolis all week. > > And on a mildly related note - are sweeps really only something for the > networks? I kind of thought cable did something similar, but I finally put > two and two together when I noticed Colbert and Stewart are off this week.
Sweeps are for local stations to set their ad rates. Networks participate to help their O&Os and affiliates. Cable stations rely mostly on subscriber fees and don't use sweeps data. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
