Cumulus Media Services, the radio syndicator formerly known as CItadel
Media and ABC Radio, is launching a new talk show for Mike Huckabee on
Apr. 2 that would run from noon to 3 p.m. ET against comedian Rush
Limbaugh (through Clear Channel's Premiere Networks)--an interesting
move, considering that many Cumulus talk stations carry Limbaugh live
(most notably WABC in New York and WLS in Chicago) and also
considering that Cumulus and Premiere share syndication for Sean
Hannity later in the day (who is technically a Cumulus employee)--
would Cumulus stations dare dump Limbaugh knowing that a competitor
would snap him up immediately?:

http://www.nytimes.com/2012/02/09/business/media/mike-huckabee-to-begin-new-radio-show.html

Of the two big markets I cited, CC has no AM properties in NY and
their Chicago AM properties are lower-powered bottom of the dial
stations (one of which is LMA'd to local Midway Broadcasting for urban
talker WVON).  If WABC dropped Limbaugh, Buckley's WOR would snap him
in a minute if they could figure out what to do with station veteran
Joan Hamburg, the last remnant of the station's old days of John
Gambling's dad, Arlene Francis, Jean Shepherd and 15-minute newscasts
every hour.  In Chicago, Salem's WIND would want Limbaugh, but would
Premiere swallow their pride and trade a 50,000 watt station for a
5,000 watter (and lose clearance for their Glenn Beck)?  Which
presents another possibility--would Tribune's WGN, a station that has
never carried a syndicated talk show on weekdays--EVER--take Limbaugh
if he was available, especially considering that they've been spending
the last year or so backtracking on Randy Michaels and Kevin "Pig
Virus" Metheny's attempt to turn 'GN into a hot conservative talk
station?

-- 
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