When I wrote the previous message, I had missed the news that
Blockbuster Express had previously rejected renewing the Warner Bros.
deal because of the same 56 day clause rejected.  Thus, Redbox will
still be looking for ways to stock up on WB releases without WB's
approval.

Still, it is somewhat striking that RedBox and Blockbuster Express
rejected the deals while Netflix accepted it. Guessing, I think
Netflix thought they couldn't weather another negative story on its
content strategy (although in this case, I think Warner Bros. would
bear the brunt of the bad public relations). The thinking would be
that even if the wait is two months, it is worth to maintain some
recent content, at least until they're sure the moves into original
content is successful. (Speaking of which, I forgot to check to see if
the followup article to "Where the Hits Aren't" was posted).

Still, I worry if Netflix will be predisposed to accept more bad deals
by the studios because of last summers public relation fumbles.

-- 
Wesley McGee
http://www.ambivi.com
http://sterlingnorth.vox.com
http://drawing-a-blank.tumblr.com

Twitter: @westwit
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