On Mon, Feb 27, 2012 at 11:41 AM, Tom Wolper <[email protected]> wrote:
> On Mon, Feb 27, 2012 at 2:10 PM, Dave Sikula <[email protected]> wrote: > > I have to laugh when I see the description of Eastwood's proposed > > channel; exactlyat is the "golf lifestyle?" > > I actually know the answer to this. ...So, in short, a golf lifestyle is > all the stuff you can sell a golfer that may not be used on a golf course. > And a golfer, by demographic, is 25-65, white, male, and has some money. > It's a demographic that is highly tied to brands already chosen and hard to > reach. Golf by no > means has universal appeal, but it's the best way so far to reach the > demographic. The Commish of the PGA alluded to something similar this weekend on NBC, when Johnny Miller asked him how the PGA continued to grow during a recession that had been very tough on the actual golfing business (Miller owns three courses). The Commis said something like "its because the Busiiness Model works. We continue to offer a certain kind of advertiser access to a demographic that, while not as large as many sports, is very desierable, and often hard to reach" -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
