On Mon, Jul 30, 2012 at 8:50 AM, Joe Hass <[email protected]> wrote:

> Adding to this: NBC says the reason the Abide By Me segment was cut
> was because "our programming is tailored for the U.S. audience."
>
>
> http://deadspin.com/5930048/nbc-responds-we-removed-the-opening-ceremony-memorial-to-terrorism-victims-because-
> the-tribute-wasnt-about-america
>
> Why am I willing to bet every penny I have that the 2002 opening
> ceremony, which was so heavily symbolic of the 2001 US terrorist
> attacks including the World Trade Center flag, wasn't cut down like
> this by any other nation?
>
> Also, NBC really doesn't give a rat's ass about the complaining. So
> much so the head of digital programming actually retweeted this: "the
> medal for most Olympic whining goes to everyone complaining about what
> happens every 4 yrs., tape delay.”
>
>
> http://www.nytimes.com/2012/07/30/sports/olympics/nbc-olympics-delay-and-streaming-bring-complaints-on-twitter.html?_r=1&pagewanted=all
>
> "The Olympics! It's a movement, and everyone needs one, every day!"
>

The main reason they don't give a rat's ass about the complaining of course
is that their strategy seems to have worked on the only metric they would
possibly care about - they got historic ratings for the OC.

To be fair to them, I read in other sources that the "Abide With Me"
segment was not tagged in the materials given to broadcasters as a memorial
to 7-7. The inference is valid, and I guess the BBC commentators made the
link explicit in their on-air comments, but that is not how the producers
portrayed it. I also noticed that when Meredith Vieira interviewed Danny
Boyle (who she disclosed to the audience Friday night was a close personal
friend) the next day, she described that segment (indirectly, and without
mentioning that NBC failed to cover it) as a memorial to all those who were
unable to be present for the Olympics, and highlighted Boyle's own father,
who apparently died within the last 18 months.

The fact that NBC dumped it for a lame, content-less Phelps-Seacrest
interview makes it still a poor editorial choice, but not quite as bad as
if they say on the production rundown "7-7 Memorial" and said "Americans
don't care about that, let's pimp Phelps before he looses too many races
and becomes irrelevant".

-- 
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