Joe Hass, to PGage:
>
> I disagree that it's a compromise, because for what the big three 
> sports (gymnastics, track, and swimming/diving), there's no 
> compromise: you're watching it when NBC tells you you're going to 
> watch it, with all their crap shoved in the middle of it. A compromise 
> would be to air it live on nbcolympics.com for people who are 
> dedicated to watching it live. The people that NBC want to declare 
> their prime audience are not going to be logging on in the middle of 
> the day to watch this. They truly are the people who want their pablum 
> served up prechewed and ready for easy digestion. Here's what I'd say 
> to NBC: try it for one day. See if the ratings really do drop off a 
> cliff like you fear. If they do: congratulations for proving us all 
> doofuses. But I'd bet a significant amount of money that the sports 
> fans who want to watch it live will watch it live, and what I'll call 
> the "Olympic Core" audience will still tune in at 8:00 PM, and your 
> ratings will stay close enough to even that no one will mind. Hell, if 
> you're really that paranoid, charge people $5 to watch it early! Or 
> find some price point: I'm assuming there's still at least a couple 
> people in your market research department.
>

The requirement that online viewers be verified customers of a cable / 
satellite / telco provider (the household cable bill is paid by dad here, 
and he hasn't asked about the periodic Service Electric ads touting their 
access to NBCO) could be payment enough for that.



-- 
BOB

-- 
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