...that says showing an ad for another program during the 'content' of one 
program, especially a (IMO distracting) motion-filled ad, effectively 
motivates people to watch the advertised program?

Dad is annoyed that ads pop up while he watches yootoob vids, which he 
wishes would clear themselves quickly but don't, and today he griped about 
one for "Into The West" that popped up during "The Sum Of All Fears" on 
AMC...  -- BOB

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