On Sun, Nov 18, 2012 at 3:44 PM, Kevin M. <[email protected]> wrote:

>
> On Sat, Nov 17, 2012 at 1:32 PM, Joe Hass <[email protected]> wrote:
>
>
>> This entire line of conversation boils down to the core "their business
>> model is broken" issue that no one (in the business) seems interested in
>> solving. It also broaches on the "why should we invest in a new show when
>> there's no guarantee you'll see it through to the end" issue they've gotten
>> a little better at.
>>
>> I agree with Joe. The fact they haven't implemented a method of counting
> their non-traditional audience is, frankly, a serious flaw in their
> methodology. My color TV crack was obviously an imperfect analogy, but it
> does relate inasmuch as networks and studios are aware of other forms of
> viewing, but are clinging to the false hope that the internet is a fad and
> people will flock back to the dying network formula.
>

My point is only that I don't think it is appropriate to count legal
downloads (presumably paid for a la carte or via subscription) as part of a
program's ratings, which are used to set the price for ads. If I am buying
30" on "Last Resort" I don't care how many people watch it on Hulu+ (or buy
the blu ray set). I want to know how many people will see my commercial.
But I should care how many people watch it 4 weeks after it airs, if my
commercials are still packaged along with it.

If you want to argue that ad-supported programming is obsolete, that is
another thing. I am not as convinced as some that we really have come to
that point. Six million people saw the last episode of "Last Resort" on
broadcast television live or within 3 days - how many watched it, or would
have watched it, on the internet? I doubt even a third of that number. The
people on a list like this are much more tech savvy and friendly than most
of the country.

-- 
TV or Not TV .... The Smartest (TV) People!
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