On Mon, Nov 19, 2012 at 11:52 AM, Dave Sikula <[email protected]> wrote:
> I listened to CBS's head of programming on KCRW's "The Business," and the > impression I got is that they are actively seeking a way to count > non-traditional viewers. He seemed to be saying that they are counting DVR > usage (+3 only, but it's a start), and I'd imagine as soon as they figure > out how to do the others on the cheap, they will. > >> >> Not a surprise. Networks have been looking for avenues other than Nielsens for decades, but advertisers refuse to adopt any new business models. -- Kevin M. (RPCV) -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
