On Mon, Nov 19, 2012 at 11:52 AM, Dave Sikula <[email protected]> wrote:
> I listened to CBS's head of programming on KCRW's "The Business," and the > impression I got is that they are actively seeking a way to count > non-traditional viewers. He seemed to be saying that they are counting DVR > usage (+3 only, but it's a start), and I'd imagine as soon as they figure > out how to do the others on the cheap, they will. Current practice is to use live + 3 days DVR viewing in the ratings. The networks want to go to at least +7, and part of my point (here and the other thread I posted) is that they should be going to +14 or even +30, to get the binge viewing. This article: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dvr-vod-20121114,0,3046938.story argues that the real future is in dramatically increasing network content On Demand, with fewer but (as someone noted here) better targeted ads. The problem with that is it is taking eyeballs away from local affiliates. Again, my argument has been that DVR and On Demand viewers should count when determining rates for advertisers, but online and DVD views should not. So I guess I am saying there are at least two different kinds of "non-traditional viewers". -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
