I think where Hulu or Netflix (or even YouTube) would come into play
is as a pipeline. I agree they're not going to get into the sports
production business, but they would (I think) be interested in a model
that allows people to use their service to tap things.

Given the chronological age of all parties involved (especially when
it comes to the teams/leagues themselves), I doubt they'll move on
their own. You'd think plunging ratings would be a tip that
something's amiss, but that clearly hasn't moved the needle.

It's going to take a revolt against ESPN by cable operators for
something to happen. I'm pretty sure I've noted previously on this
board that it'll take a mid-size cable operator to go over the brink
with them. And I think that'll make a difference. A general question
for the panel: can anyone recall ESPN being involved in a game of
carriage chicken? I can't.

-- 
TV or Not TV .... The Smartest (TV) People!
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