Most people called ITV1 "ITV" anyway (and the oldies still called it by the
regional licensee names--there are probably some in London who still refer
to it as "Thames" or "Rediffusion" or in the Midlands who call it "ATV").

I have a feeling that beyond the "anoraks" who want the regional identities
back (and the live on-camera announcers introducing shows and test patterns
and signon theme songs), there is going to be a reaction to the local news
shows losing their names, with the interesting exception of Yorkshire's
"Calendar."  Once again, the anchors are the only remaining local identity,
since all of the local news shows now have similar titles sequences,
graphics packages, sets and theme music.  Considering that ITV had tried to
get Ofcom to allow them to get out of the local news business, the fact
that the shows are still around is a good thing.

And is Big Ben and "The Awakening" now out of the national ITV newscasts?
 (And do the national ITV booth announcers still say what the regional
announcers always said--"we now cross over to the studios of ITN for 'News
at Ten,' presented this evening by...")

Mark Jeffries
Saints Spotlight Editor
[email protected]


On Mon, Jan 14, 2013 at 3:45 AM, Kevin M. <[email protected]> wrote:

> ITV1 is now simply ITV
>
> http://www.itv.com/news/2013-01-14/new-itv-logo-rebrand-2013/
>
> Its new logo looks not-unlike the proposed-then-rejected logo for the UC
> system of colleges here in California (rejected because it was an
> abomination of graphic design -- might as well have used Comic Sans)
>
>
> http://www.bruinsnation.com/2012/12/15/3769256/the-rejected-uc-logo-and-our-universitys-leadership
>
> --
> Kevin M. (RPCV)
>
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