It turns out that most people still talk about TV shows face-to-face, but there's a significant rise in using texting or posting to Facebook. And Facebook is the most likely place to trigger people to start watching a new show (places like this come in third).
http://www.emarketer.com/Article/Facebook-Shows-Outsized-Influence-on-Social-TV/1009624 -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
