The idea of being able to watch content on any computer by validating
your subscription is barely catching on. Only 30% of pay TV customers
surveyed use that type of service to watch it. The biggest barrier:
the validation process (you know: when you have to remember a user
name/account number/password you never received/used), which stops
70%.

Add to that geolocation issues (you can't even get to HBO GO if you're
outside the US), and once again we wonder why things are drying up
over in cable land.

http://www.emarketer.com/Article/Will-TV-Everywhere-Satisfy-Streaming-Savvy-Consumers/1009633

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