On Wed, Jan 30, 2013 at 11:56 AM, Bob in Jersey <[email protected]>wrote:

> An AdAge writer on 
> TVWeek<http://www.tvweek.com/news/2013/01/youtube_set_to_introduce_paid.php>says
>  YouTube is putting out requests-for-proposals to a few existing
> channel programmers... sources tell him sub-fees would be no more than $5 a
> month initially, and that channels could be unveiled at April's Digital
> Content New Fronts event...
>

I can see YouTube having some success with this. What I don't see is this
program scaling up enough to affect the cable TV model. This type of
program usually has a weak spot - the idea is to appeal to passionate fans
but they don't know about or can't find the web site, or something looks
untrustworthy and they don't sign up for subscriptions. Having YouTube host
the channels eliminates the weak spot. The question is if these new
channels can generate enough content to justify charging monthly.

A number of years ago I was invited to a showing of outdoors short films
(on VHS) and a few of them came from a company called Twitch. They were
very low budget films of young men doing extreme mountain biking and
kayaking. This is the kind of thing I could see working as a YouTube
subscription model.

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