"The Tonight Show with Jimmy Fallon"???

Well, that's one way to murder a franchise, drive a franchise to the
middle of nowhere, dig a shallow grave, and bury a franchise, never to
be seen or heard from ever again.

There are days I give humanity credit and days I don't, but as stupid
as people are at any given moment, they generally don't care how old a
comic is if he makes them laugh. Teaching middle school, I showed
clips of Buddy Hackett, Richard Pryor, George Carlin, Steve Martin,
Johnny Carson, George Burns, The Marx Brothers, and countless others
who were both older and way before the time of my students. And they
laughed. The jaded teens laughed. The prissy teens laughed. The
sardonic teens laughed. The brainy teens laughed. The stoner teens
laughed. The same teens will watch a 45-year-old James Bond. The same
teens will listen to Snoop Dog/Lion and LL Cool J and Tupac (and The
Beatles and Sinatra and Johnny Cash).

Network executives who get hung-up on age are as bad as politicians
who get hung-up on sexual orientation, as if a single characteristic
defines an entire person. Jimmy Fallon is a month older than I am,
almost to the day. Ask any of my former middle school students, and
they would loudly tell you (with a gleam in their eye) that I'm old.
They will not watch Jimmy Fallon because he's younger than Jay Leno.
They will watch him if he is a good host. I don't happen to think
Fallon can host his way out of a paper bag, but regardless of my own
opinion, I don't think enough people in the desired demographic
disagree with my opinion to justify moving him to 11:35. The numbers
aren't there.

And so we're clear: Jimmy Kimmel was moved to 11:35 because ABC made
conscious choices to kill what Nightline used to mean to late-night
viewers. "Andy Dick Live" would fare better at 11:35 on ABC than
Nightline in its present form. Kimmel doesn't get better ratings
because he's younger than the people at Nightline. Oh, by the way,
Conan didn't fare better than Leno at 11:35 on NBC simply because he
was younger than Leno (thanks to Pgage whose records constantly
reminded us that NBC would love to have Jay's current ratings match
what Conan's were). Jon Stewart is over 50-years-old, but his show
goes over very well on college campuses.

Now, if NBC wanted to issue a statement stating they had made a
mistake putting Leno back at 11:35, and now they are making changes to
try to contain the damage, I'd welcome such a statement. But Fallen
getting the show because he's younger or brings a younger crowd is
bullsh*t. The young crowd left The Tonight Show when Conan left, not
because of age, but because Leno isn't cool to them. Look at the
pathetic number of followers on Leno's Twitter feed compared to
Conan's or Kimmel's or Fallon's or Colbert's. The others are in the
millions while Jay has just over half a million.

I was a geeky kid (big shock) who used to stay up way past his bedtime
and sneak back to the family room (because back then it was the only
TV in the house) and watch Johnny and Dave, two guys who were way
older than me, but were masters of the craft. No geeky kid risks
getting grounded by staying awake to watch Jay and Fallon. No geeky
kid is watching clips of either of them on YouTube. Fallon at 11:35
doesn't fix the problem for NBC. Their decision to fire Conan made
11:35 on NBC an uncool place for teens to hang out. Period. And there
aren't enough years left in conventional broadcast television to fix
that.


-- 
Kevin M. (RPCV)

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