The NRA bought the title sponsorship for the April 17 prime-time race at
Texas Motor Speedway.

http://www.cnn.com/2013/03/04/us/sports-nra-nascar/index.html

The reason I'm posting this here: being a title sponsor of a Nascar race
does not guarantee that the race will be referred to by your name during
the broadcast of the race (except for one mandatory mention). In order to
get that, you have to buy ad time on the network (in this case, Fox). It
will be interesting to see if they make the ad buy to get that, or if Fox
does what it always does when title sponsors don't pay and just refers to
it by the name of the track ("Nascar Sprint Cup Series From Texas").

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