NY 
Times<http://mediadecoder.blogs.nytimes.com/2013/03/04/abc-networks-will-offer-guarantees-to-advertisers-across-platforms/?ref=television>:
 
"The ABC networks will announce Tuesday that they have adopted the Nielsen 
Online Campaign Ratings system to measure viewing across both television 
and online sites, and will base all sales on estimates of what total 
viewing will be on all those platforms."

If you're wondering, F___book will play a significant role in that process.

-- BOB

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