On Fri, Mar 8, 2013 at 7:22 AM, Brad Beam <[email protected]> wrote:
> ----- Original Message ----- From: PGage > > > Consistent with this theory, the critic states that Leno is being forced >> out, despite his "great ratings". >> > > From B&C -- and not "The Post" -- here are the February sweeps numbers > (all times ET): > > Total Viewers (11:35/12:35) > NBC 3.5M/1.7M > CBS 3.3M/1.6M > ABC 2.5M/1.6M > > 18-49 rating (11:35/12:35) > NBC 0.8/0.5 > CBS 0.7/0.4 > ABC 0.7/0.4 > > http://www.broadcastingcable.**com/article/492229-Late_Night_** > Ratings_Leno_Fallon_Top_**February_Sweep.php<http://www.broadcastingcable.com/article/492229-Late_Night_Ratings_Leno_Fallon_Top_February_Sweep.php> Right. I don't think anyone disputes the fact that Leno beats his competition more weeks than not. The point is, should his current ratings really be described as "great"? About a year after Leno returned to the Tonight Show, his ratings for the second week of January 2011 were 1.0 in the demo (Dave had a .8). Conan had a 1.4 rating in the demo for the comparable week the year before. As you note, in the February sweeps period this year, Leno had fallen to a .8 in the demo, with Dave at .7. Of course, by the second week of January 2010 Conan's ratings may already have been pumped by speculation that he was about to get fired, but from what I can tell his demo rating was only as low as .8 a few weels during his entire stint on the Tonight Show. NBC, and Leno himself, have repeatedly described Conan's ratings as constituting a failure that threatened to ruin the Tonight Show franchise, and that he was fired from the job because of how bad the ratings were. So it seems odd that when Leno gets even worse ratings, they are described as "great". Yes, we have a different environment, with Kimmel at 11:35 (though Nightline was a formidable opponent at times itself) and that should be factored in. But I am pretty sure the NBC suits do not really look at Leno's ratings every week and say to themselves "these are great!". -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
