On Wed, Mar 27, 2013 at 12:06 PM, Joe Hass <[email protected]> wrote: > It's a long read, and sometimes goes a little too inside baseball even for a > tech geek, but Nicole Laporte's item in Fast Company talks about how small > parts of the monolith of the business called show are starting to figure out > how to play in the digital world. The problem, of course, remains monetizing > what they're doing, but at least they're pitching.
A few thoughts on this article: First, it is lengthy but not very in depth. Secondly, I don't know who the article is for. The focus seems to be on celebrities who already have fame and at least some money who tinker with online content (and the people who back them up). But those who create content for fun aren't the ones who are going to grow the business. The ones who are launching their careers online, along with the ones who are creating new media outlets almost out of thin air, are the ones who will make the shift. I like Sarah Silverman, but she is hardle a mover or a shaker in the digital landscape. The article mentions YouTube a lot, where the profit margin for content creators is perhaps the slimmest of any method of distribution. These are the people who said "We have to be on Twitter" before they actually knew how to harness its power. These are the old people staring at my iPad in astonishment at what we can do now. It doesn't matter that several people featured in the story are younger than I am. If they think Ben Stiller is leading the revolution, they are wrong. Rovio, the small European company behind Angry Birds, took $100k and transformed it into a nearly billion dollar empire, using none of the mainstream methods of production, marketing, or distribution. They are now doing the opposite of the people featured in the article; they are toying around with mainstream media like TV and movies... for fun. The internet is their very successful career, carved out independently, largely through word of mouth, absent any celebrity backing or social media experts. There are many other more substantive examples of people shifting the industry to digital, including studios in Santa Monica and Burbank and even the infamously porn laden valley now devoted to online ventures. Adam Carolla, whom I cannot stand, has a more massive impact on digital media than any of the Hollywood people mentioned in the article. -- Kevin M. (RPCV) -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
