I'm wary of people who claim they knew something before they "hit the big time" 
as a point of pride, but Ebert's the card I'd play.

I always felt there were two version of Ebert. Ebert 1.0 was everything through 
about 2006 or so (when he lost his voice and dropped from mainstream public 
view). But at the same time that Ebert was disappearing, Ebert 2.0 was 
developing, where it wasn't all about the movies. That's when he launched the 
blog and jumped onto the social networks and really became what a lot of 
younger people probably think of him as, and that's when I went from being 
aware of him to following him. As someone who was never much of a film fan, I 
could devour anything he wrote (much like I do with Bill Simmons and the NBA).

I always thought Chris Jones’s Esquire piece in 2010 was the point where Ebert 
2.0 went from “cool little secret” to “superstar”, where he wrote whatever the 
hell he wanted to, and it was always good, and the rest of the world found out 
how incredible he was.

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