On Thu, May 9, 2013 at 5:01 PM, Mark Jeffries <[email protected]> wrote:
> > Not to mention that if everything's going to the Internet, the programs > eventually are going to be the brand, not the channels. > We have been discussing a la carte cable here for over 10 years and I came to that conclusion a long time ago. If you can subscribe to single channels, and you want to catch a show that airs on AMC on Tuesday nights, what's to stop you from signing up for AMC on Tuesday afternoon and canceling on Wednesday afternoon? I believe that a la carte cable will lead to a la carte by program, which is close to an iTunes model. > > And if you're not bundling, how do you introduce new channels to people > and how can channels find their niche? For example, if you judged Comedy > Central by its early programming and if there was nothing but a la carte, > it wouldn't even made it to "South Park" or "The Daily Show" or Colbert. > Once upon a time channels found their niche through channel surfing. Somebody running the channels would find an interesting show and stop surfing. In the present, though, the DVR has weakened that method. A channel that was looking for a la carte subscribers could offer a free episode or two akin to the types of shows the viewer has on season pass on her DVR. If she wants to see more she has to subscribe to the channel. The same possibility would hold for Hulu or YouTube. Watch this episode for free and then call your cable company. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
