One of the interesting challenges will be how to price an a la carte channel lineup. We already have set pricing for specific series via iTunes and for bundles. You would have to find a sweet spot that would give an incentive to go above what the individual programs charge. To take Comedy Central for a moment, would you set a price that would be above getting a year's worth of TDS/CR? Or Tosh and South Park?
On Fri, May 10, 2013 at 5:44 PM, JW <redbu...@gmail.com> wrote: > > And if you're not bundling, how do you introduce new channels to people > and > > how can channels find their niche? For example, if you judged Comedy > > Central by its early programming and if there was nothing but a la carte, > > it wouldn't even made it to "South Park" or "The Daily Show" or Colbert. > > Let's see. I'd subscribe to Comedy Central if I wanted comedy. Or I'd > subscribe to the Science Fiction channel if I wanted science fiction. > Or MTV if I wanted music videos. Of course, it would then be incumbent > on those channels to provide programming that I found entertaining, > instead of a vague promise that they might have something good > someday. And trying to move their programming out of their niche to > more generally popular content would have more negative effects. > > Alternatively, if a channel showed a program that interested me, I > could subscribe. I wouldn't have to pay for channels I'm not > interested in watching in the vain hope that they might develop > something I might want to watch someday. > > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to tvornottv@googlegroups.com > To unsubscribe from this group, send email to > tvornottv-unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to tvornottv+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/groups/opt_out. > > > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
