On Wed, Jun 12, 2013 at 11:28 AM, Joe Coughlin <[email protected]>wrote:
> At this point, Late Night and Tonight are names, not franchises. No one is > more inclined to tune into Tonight regardless of the host. There was little > resemblance to Leno Tonight and O'Brien Tonight and Fallon Tonight will be > even more different. > > It doesn't matter if CBS calls their post-Letterman retirement show Late > Show or not. Most people tune in to Letterman, not Late Show. They need a > competent host to take over. You can't rely on the name. > My point is I think this is only partly true. I agree that most people turn in to watch Dave or Leno or Fallon or whoever, not the particular show. But I think there probably is still value in the name of the show. Kevin suggested earlier that NBC name the new show the "Jimmy Fallon Show", and while there is some "artistic" reaons for doing this (giving him space to create his own thing), we know NBC will not do that, and the reason they will not do that is they have good reason to believe that the ratings for "The Tonight Show Starring Jimmy Fallon" will be higher than they would for "The Jimmy Fallon Show". The difference may not be huge in absolute terms, but if 100,000 more people in the demo watched Fallon just because of the franchise name it would mean real money to NBC. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
