Variety<http://variety.com/2013/tv/news/fox-ties-2014-super-bowl-ads-to-fox-sports-1-sponsorship-exclusive-1200497924/>: Businesses are expected to also buy spots on other Fox Sports properties, particularly the coming FS1, not too different an approach than NBC and CBS have had in the past... but it's likely not a requirement, as one commenter noted...
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