> > Maybe it’s all about the new trend of catering to female football fans.
>
> It is not maybe about that, it is only about that - appealing to female
and
> younger viewers, especially those who are casual football fans.

What they've been looking for are acts that will keep the TV on the same
network during halftime. There was a period when many cable channels would
have their halftime counterprogramming ready to go (even Beavis and
Butthead IIRC), and at one point Fox did an In Living Color special at
halftime of somebody else's game. The classic rock giants were attempts to
attract broad audiences. We'll see if a pop act like Bruno Mars can do the
same.

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