The idea of their TV entities expecting fair market value in their dealings 
with video providers is contrasted with the radio side's unwillingness to 
pay artist (AOT songwriter) royalties for over-the-air broadcast of music 
in a portion of the American Television 
Alliance<http://americantelevisionalliance.org/>*'s 
advert, quoted by TheWrap...

http://www.thewrap.com/broadcasters-cable-industry-release-dueling-ads-blaming-each-other-for-blackouts/

*Consortium of mostly content deliverers e.g. major cablers, telcos, and 
dishers, along with a few small networks.

-- B.

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