The contestant application for "Million Second Quiz," NBC's unsuccessful 
(in ratings terms) attempt to create a pre-fall premieres live event, 
contained some personal questions that are not that surprising, especially 
considering that game shows these days are more "cast" than just Monty 
Hall's assistants pointing at audience members to go on the "Let's Make a 
Deal" Trading Floor--but what may be surprising is that NBCU is planning to 
use the information for research purposes, something that Mr. Goodson and 
Mr. Todman never thought of back in the day (and Goodson would probably not 
give that information to a network for any amount of money):

http://www.thewrap.com/nbcs-million-second-data-grab-how-300000-shared-their-personal-lives-with-a-tv-network/

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