http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-amazon-studios-20131003,0,2061510.story

"Seeing what Netflix has done early on has redefined the brand, in the
consumers' eyes," BTIG media analyst Richard Greenfield said. "In order to
really differentiate what Amazon has done, they need to have some unique
and creatively impactful programming."

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