Comcast will start offering next month with Twitter a "See It" feature that 
allows Twitter users who subscribe to the dominant MSO to react to tweets 
mentioning Networks of NBCU shows by setting their Xfinity DVRs for 
recording, switching their set-top boxes to view immediately or to have 
streaming on your smart phone:

http://www.thewrap.com/twitter-broadens-reach-see-feature/

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