> But I think that is different from the role of DVR time-shifted viewing.
> Their argument is that time shifting 3 or 7 days after broadcast has zero
> impact on whether a program is renewed, including SHIELD.

If that's what they've observed, then that's what they should use in making
predictions. Once they notice networks using time shift data, then they'll
add it to the model.

> What we might see (and this is counter to the question that Mark raised in
> another post on this thread) is broadcasters actually encouraging viewers
> to time shift, making this a larger group, perhaps large enough to drive
> advertising rates.

That will only work if time shifters aren't watching on a platform where
they can fast forward through commercials.

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