On Thu, Jan 2, 2014 at 7:59 PM, PGage <[email protected]> wrote:

> On Thu, Jan 2, 2014 at 7:33 PM, Kevin M. <[email protected]> wrote:
>
>> ABC is joining Fox in actively encouraging online piracy and content
>> theft. They want the old way -- the way that says the network dictates when
>> and where a show is watched -- to remain. They are seeing their grip on
>> programing and audiences loosen, and they are in panic mode. Either they
>> change with the times, or make way for The Pirate Bay network... once TPB
>> finds a country willing to host their site, that is.
>>
>
> That seems a bit harsh. All they are doing is requiring a one-week waiting
> period for people to get their content for free. Is Nordstroms' responsible
> for theft because they don't give their merchandise away for free?
>

Nordstroms isn't offering merchandise for sale one day only, only to tell
you you have to wait a week to buy it if you don't make it to the stores by
closing time on that day.

It is disincentivizing honest streaming of their programing. I am sick to
death of the same two ads that run on shows I watch on CBS.com, but CBS
makes programing available on its website either same day or the next day,
and I support that model. Recently, Fox has been the only major hold-out of
that basic concept of allowing viewers to have the choice immediately. We
do, as you know, exist in a world governed by instant gratification, like
it or not.

We've all seen the trends of people dropping cable in favor of watching
shows via wifi. ABC thinks they can slow that trend (or reverse it) and
draw viewers back to the TV? That's laughable. Networks haven't been able
to devise a business model that allows them to profit from streaming video
the way they generate profit from over-the-air ad sales, but rather than
face that reality and try something new, they want to pull their programing
back into its over-the-air shell in the futile hope viewers will crawl in
with them. It is incredibly naive.

In the last few years, I've seen comics who earned low to mid five figures
on the road in sh*thole clubs become millionaires booking large venues, all
thanks to podcasts they record and distribute freely. Lady Gaga gave her
album away to users of FarmVille a few years ago because she understood it
was an untapped market and it would lead to increased concert ticket sales,
which is where she makes her real money. Kevin Smith can bypass studios
altogether to produce, market, and distribute films for a profit. And most
of the examples I cited are people who spend the majority of their days
stoned out of their minds. If they can monetize content online and if they
can harness the internet as the communications tool it is capable of being,
somebody at ABC ought to be able to figure out a way to convince
McDonald's, Ford, and Nike to advertise on ABC.com or the
commandingly/desperately renamed "WATCH ABC" app. The viewing potential of
the internet is limitless, but if networks limit a viewer's options,
viewers will seek other outlets, legal and otherwise.


>
> They make their content available on the internet, they make individual
> programs available a la carte immediately for a reasonable price, and they
> make it available for free after one week. That does not really seem like
> the "old way".
>
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-- 
Kevin M. (RPCV)

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