On Tue, Feb 4, 2014 at 12:51 PM, Joe Hass <[email protected]> wrote:
> The 2000 Carol Marin experiment pretty much killed serious local > newscasts. I think Tom's right, both from the dead horse and reduced budget > spiral perspectives. The problem, fundamentally, is that there is > absolutely *no* hard news available in the majority of media markets (the > newspapers are cut to the marrow). > > My suggestion (not that anyone would listen): aim for a single 35-minute > newscast at 10 ET. If it's on a network, push the network broadcast back to > 10:35. This would reduce the budget (news is just housewife filler at noon > and 4-8 PM), increase the likelihood of getting a (slightly) younger > audience, and would allow for shifting resources away from pointless live > pieces to to less pointless pieces that allow for depth. Not that anyone > wants that. > > I'll just shut up and stop dreaming now. > Another issue is population sprawl within a viewing area. I know Pittsburgh's population is just over 300,000 in a metropolitan area of 1.2 million. And when I see the graphic of temperatures in the viewing area on the local news I know it is much bigger than the metropolitan area. So stories about Pittsburgh government do not speak to the great majority of the residents of the viewing area unless it involves something like parking rates. And stories that are not fires or crime related in the smaller municipalities alienate the residents of Pittsburgh. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
