> The Super Bowl Ford commercial was fabulous, but it played in late January > of a presidential election year, and even though it was narrated by the > grumpy old man, it played for many like a pro-Obama commercial. > > [Sidebard: While I don't think that ad had any direct impact on the > election...].
It was actually a Chrysler spot, which says something about how effective it ultimately was. If all the advertiser is trying to do is say "Buy Slurm!", 4 15-second ads are likely to be more effective than one 60-second spot, unless there's a minute's worth of useful explanation of why to buy the product. A 60 or 90 second mini-feature seems like (most) people might watch it once, and then say "Oh, this is the long tire ad" and fast forward or change the channel next time they encounter it. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
