> I think of what you describe more as "popular" media. Viral media, at
least in the strictest sense,
> is never created with the thought "we're going to make this go viral" in
mind. "Popular" media is
> often shared in the same channels as viral media, but comes from a place
of intentional mass
> consumption.

I think at this point, viral is something that spreads quickly through the
entire population, whether or not anybody intended it to. (I'm sure
everybody with something to sell puts things on the Net saying "This will
go viral," and sometimes it does.)

In this particular case, I'm seeing Weird Al links from people I don't
expect, and I'd be shocked if they're being compensated.

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