On Fri, Sep 19, 2014 at 5:34 PM, Kevin M. <[email protected]> wrote:
> Statistically, women dictate what appears in media, inasmuch as they are > the target consumers. So if there are more men than women in commercial > roles, it's because it has been determined that is what women want to see. > The problem with an assertion like this is that there has to be evidence of a test. An advertising agency somewhere has to have done a study where they made a commercial, or set of commercials, with men, then made the same commercials with women, released the sets to equivalent markets, gathered results that showed the preference and shared that preference with their clients and possibly published it for the rest of the world. I don't believe that has been done and I will happily retract my statement if anybody can show it has. The legacy is more work opportunities for men and as long as the clients are happy with results there will be no pressure to change. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
