I may never be able to prove it, but I am convinced Facebook is paid (a
lot) to make clips of Fallon's show "trending" on the right column of the
newsfeed. It is on there almost daily, but it is never trending on Twitter.
Normally something that goes naturally viral hits all social media in equal
measure. I think there's a payoff taking place... that trending media isn't
necessarily chosen by click-count or actual popularity.

On Thu, Sep 25, 2014 at 6:06 PM, 'David Bruggeman' via TVorNotTV <
[email protected]> wrote:

> Not too long ago it was CBS who didn't have many episodes of its late
> night programs available via its website and app.  At the same time, NBC
> kept its programs for weeks before they went away.
>
> That has recently flipped.  In catching up with all of Craig F's
> promotional appearances for Celebrity Name Game, I noticed that the NBC
> shows now disappear (or go to Hulu +) after a week, and you can usually
> count on CBS having a couple of weeks of Craig or Dave available.
>
> Kimmel's program apparently splits the difference.  Website has a couple
> of weeks, Hulu only has the last week's for free.
>
> Perhaps NBC is thinking the renewed attention to its late night program,
> and their big presence online, can be leveraged into getting more eyeballs
> to a for-pay provider.  I suppose it's worth testing out, but I don't know
> how many online clip watchers will be really interested in catching the
> full episode of a late night program.
>
> In a related note (since Craig was on it), I have discovered that The Chew
> is that rare daytime talk program that doesn't rankle me in the slightest.
>
> David
>
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Kevin M. (RPCV)

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