There was talk of HBO GO being made available to the cordless as well.
Right now I suspect many of the cord nevers are using their
mom's/uncle's/coworker's cable password. I have a friend who has a whole
password chain going at his office - one person gives a DirecTV password
while the other gives their Netflix and the third passes on a Time Warner
password. The rest of the cord nevers never were interested in live
spectator sports anyway, since virtually every scripted program is
available on demand for a reasonable price anywhere from the day to one
year after it airs. When some of the cord nevers have kids who are striking
on their own, the NBA is going to lose those eyeballs.

One interesting hypothesis why sports attendance of non-NFL sports have
dropped is that kids don't casually watch games anymore. Either they live
in a household with 500 choices, where the Lakers game is on channel 235,
buried with all the sports channels but not near any of the entertainment
channels, or they don't have cable (or the right pay TV provider) and can't
watch. So you're getting fewer people caring, but those people are caring
more. The issue comes in when these sports team owners want public money
for their franchises to build a stadium, arena, or whatever. Perhaps not
now, but 10-20 years down the line, will the average person feel the
connection to the team such that they are willing to support giving money?
The NBA, who caters to a younger demographic, is trying to be top-of-mind
among the youth, which bodes well for their future. The NFL, as long as it
gets all those ratings, will safely stay on broadcast TV. Meanwhile, hockey
is withering since it's on a channel that is not top-of-mind to the casual
person.

On Tue, Oct 7, 2014 at 4:51 PM, 'Greg Diener' via TVorNotTV <
[email protected]> wrote:

> Downside nine more years of Mike Breen, Jeff Van Gundy and Mark Jackson
> ruining games will have me scrambling for the mute button on my remote.
>
> Greg
>
>
> On Monday, October 6, 2014 10:32:27 PM UTC-4, Bob Jersey wrote:
>>
>>
>> But unlike their peers in major sports, the hoopsters plan to make their
>> digital product available even to the TV-less.
>>
>> Media Life
>> <http://www.medialifemagazine.com/nba-scores-big-with-new-rights-deal/>
>> (link)
>>
>> B
>>
>>  --
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