> I have been having conversations with friends over
> the years about how to get Big Money out of
> sports (College and, to a lesser extent, Pro), and
> it really is not clear how you would do it.

As long as the demand is there for this (or any) form of entertainment,
someone will find a way to exploit it. In the pros, at least, there's very
little pretense that the sport takes place for any reason but to make
money. Colleges, on the other hand, like to claim that athletics are part
of a well-rounded education. While it's true in many cases, the sorts of
programs that would be of interest to a television list have moved beyond
that to being a lucrative form of mass entertainment, and the schools
involved have done everything they can to maximize their revenue. Even in
the extremely unlikely event that the NCAA would decide and be able to
limit televised football to one or two national games a week like they did
in the '60s (which stopped because of legal action), the many channels that
show college football would find other games to show, be they
lower-division college games or even more high school games, and the money
involved in those rights fees would have the same effect. So the question
is how to distribute the billions of dollars that are involved in big-time
college sports, and how much the athletes should participate. Money will
leave politics before it leaves sports.

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