I assume that the model will be very similar to the UK one. A key part seems to be getting retailers and service providers on board. So there usually a supermarket chain selling some branded merchandise, a fashion retailer selling t-shirts, an airline and so on. I can see how a pharmacy chain would fit into that perfectly. They sell products in aid of charity and get a feature on the night of the show (literally 90 second films with a star explaining how wonderful all the staff were and what they did to raise the cash).
In the UK this has been running long enough that I'm pretty sure there's competition to be a category-exclusive partners on these things with what I expect are minimum guarantees. To put all this in perspective, this year they raised a total of £78m ($115m) which they expect will rise to about £100m ($147m) once all the money is collected from local fundraising schemes. Decent chunks of that come in via the commercial partners. Adam On Thu, Mar 19, 2015 at 5:11 PM, Joe Hass <[email protected]> wrote: > I am currently consulting with a large American pharmacy chain that has > just merged with a European pharmacy chain and is going whole hog on this > to try to introduce it to the US audience. I'm intrigued to see what > happens, but am betting a significant amount it will be more noise. > > > On Wed, Mar 18, 2015 at 8:32 PM Bob Jersey <[email protected]> wrote: > >> The British charitable tradition, raising funds and awareness toward >> battling poverty, is being ported here by a group including Comic Relief >> and filmmaker Richard (*Love Actually*) Curtis... NBC plans an >> all-evening event May 21st. >> >> TVWeek >> <http://www.tvweek.com/tvbizwire/2015/03/celebrities-to-wear-clown-noses-on-nbc/> >> (link) >> >> B >> >> -- >> -- >> TV or Not TV .... The Smartest (TV) People! >> You received this message because you are subscribed to the Google >> Groups "TV or Not TV" group. >> To post to this group, send email to [email protected] >> To unsubscribe from this group, send email to >> [email protected] >> For more options, visit this group at >> http://groups.google.com/group/tvornottv?hl=en >> --- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
