The Muscular Dystrophy Association, who reduced Jerry's Labor Day-weekend fundraiser eventually to a two-hour ABC event after he retired, is moving the appeal online, devoting the savings from the time buy to digital and mobile platforms... last year's 'thon only raised $56.9mil, overshadowed, f'rinstance, by the ALS Association's $100mil from the ice-bucket challenge craze...
Reuters via Yahoo <http://news.yahoo.com/muscular-dystrophy-telethon-long-run-jerry-lewis-ends-001242355.html> (link) An Aypee piece <http://hosted2.ap.org/OHCOL/8ef5320729ce4298abefc1903704c7d5/Article_2015-05-01-US--TV-MDA%20Telethon/id-b9ff88740aad47ce8d158b0b75c8bdbd> (link at an Ohio paper, f'rinstance) on the decision noted that an unbelievable archive of performances from years of 'thons survives, and that the charity is discussing future use thereof with Lewis... B -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
