As art director for *National Lampoon* in the 70s, he gave the world, 
f'rexample, "If You Don't Buy This Magazine, We'll Kill This Dog."

He went on to a career as a producer/executive in film, working with the 
likes of Joe Medjuck and Ivan Reitman, creating the well-known (and 
ostensibly-soon-to-reappear?) *Ghostbusters* logo.

In Oceanside, CA, after 30+ years as a cancer survivor; 70.

Aypee at, f'rinstance, ABC News 
<http://abcnews.go.com/Entertainment/wireStory/michael-gross-created-ghostbusters-logo-dies-70-35264501>
 
(link)

(I made a circle-and-slash logo to stick to our kitchen wall the other day, 
reminding me *never* to again buy a certain variety of "wheat" bread that 
dad insists is too light in colour to be legitimately called such.)

B

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