On Fri, Jan 29, 2016 at 5:49 PM, Joe Hass <[email protected]> wrote:

> Here's the bonus level though when it comes to ESPN (and all the
> non-specific sports channels, for that matter): they're all, essentially,
> bundles themselves. ESPN carries a laundry list of sports. It's one thing
> to say "Would you pay $36 for ESPN?", but it's quite another to say "Would
> you pay $36 for ESPN knowing you'll only watch MLB and NBA games (for
> example)?" I'm quite fortunate that I'm primarily an NHL, F1, and EPL fan,
> so it'd be a no-brainer for a hypothetical NBCSN a la carte, but if those
> three sports were on ESPN, would I be willing to plunk down $36 for that?
> <[email protected]>
>

I haven't talked to bar owners about how much they pay for their cable
subscriptions, but sports channels are a premium for them as they bring in
business. I wonder, in an a la carte world, if ESPN et al would raise their
rates to keep home subscribers under $36.

I will note that the prices in the article come from multiplying the rate
cable channels charge to carriers with the channels' reach. If there is to
be an a la carte model, which I doubt will happen, the channels will have
to find a sustainable price in the market and that might be very different
than what was calculated in the article.

According to a quick Google search, the average cable bill in 2015 was just
under $125/month. The publicized studies tell us that the average family
watches just 17 channels. So if we ask how much a family will pay per month
for 17 a la carte channels, we already have our answer.

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