On Fri, Sep 23, 2016 at 3:42 PM, Adam Bowie <[email protected]> wrote:

I'm sure there are some second run rules, but isn't it really just a PR
> story?
>
> "Nobody" is really going to be sitting up at 4am to watch S05E14 or
> whatever. I assumed the post Thanksgiving date was to do with nobody
> running new episodes of anything between then and Christmas.
>
> Therefore non-stop Simpsons reruns will rate as well as anything else at
> that point.
>
> I must admit I've never quite understood the basically "no new episodes in
> December" thing. I assume as rates are lower. But broadly December always
> seems to be midseason break time from what I can fathom.
>
There are a lot of parties on December evenings, particularly corporate and
non-profit organization holiday parties. And the network or cable channel
is often counterprogramming to a Christmas classic and the ratings don't
justify a new episode.

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