On Mon, Dec 19, 2016 at 5:59 PM, Joe Hass <[email protected]> wrote:

> In a one-week trial, the league will have four TV timeouts per quarter
> instead of five, but will not reduce the overall commercial load (so longer
> breaks). Not clear: whether they will also remove the
> score-TVTO-kickoff-TVTO-play from scrimmage format.
>
> http://adage.com/article/media/nfl/307202/
>

In a stadium, sitting through the dead time of commercial breaks is a
chore, especially during cold weather games when your concentration goes to
how cold you are. The scoreboard video is no help as it shows ads from the
team's sponsors.

If there is an upside, it is that when the ad inventory is finished the
breaks are shorter and game flow is improved toward the end of the quarter.
That can really mean a difference in the second and fourth quarters.

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