On Sat, Jan 14, 2017 at 8:49 PM, PGage <[email protected]> wrote:

> I guess, but the article said it was to improve ratings.
>

But we don't have to take their word for it. We know that people don't like
to have their habits disrupted and the results of breaking up Mike and Mike
will be a drop in the ratings. If ESPN radio gets lucky it will only be a
temporary drop but the idea that people who currently listen to other
sports radio shows in the morning will switch to ESPN because they switched
hosts makes no sense. Steve's explanation is more logical no matter what an
ESPN spokesperson says.

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